Digital audio content leader expands operations to add business services for musical instrument and consumer electronics industries

FRAMINGHAM, MASS. (February 5, 2013) – The Loop Loft, developer of the world’s most musical loop collections, announces the launch of a new company division: The Loop Loft Services Group. The new business unit will provide sales, marketing and strategy services to companies in the musical instrument (M.I.) and consumer electronics (CE) industries. The Loop Loft Services Group is available for immediate engagement worldwide.

Responding to rapidly and continually changing dynamics among customers, channels and markets has created new challenges that require updated strategy and tactics. The Loop Loft team’s experience lies in rapidly building lean businesses, bringing hardware and software products to market to meet price and time constraints and executing attention-getting sales and marketing activities.

The Loop Loft Services Group offers services including, but not limited to strategy innovation, product and brand management, business development, marketing management, operations and process optimization and sales leadership.

Ryan Gruss founded The Loop Loft in 2010 following a successful career in digital marketing with major worldwide brands including Continuum, Revlon, Nickelodeon and Atlantic Records. As CEO of The Loop Loft, Gruss creates the world’s finest loop content to inspire musicians and producers. Within The Loop Loft Services, Gruss’s talents in digital marketing, social marketing, digital content and e-commerce build and engage communities that drive sales. Gruss holds a degree from Berklee College of Music.

Gregg Stein provides corporate, business and marketing strategy within The Loop Loft Services. Stein’s accomplished career in the M.I. and CE market spaces has included executive, general management and marketing positions at The MUSIC Group, ION Audio, Numark, Line 6 and Avedis Zildjian Company. Stein also serves as Director of Membership Acquisition at the American Marketing Association, Boston Chapter, and has been an Adjunct Professor at Northeastern University. Stein holds degrees from Berklee College of Music and Harvard University.

Dan Radin’s work is focused on product and brand strategy, market and customer research and global communications. Radin’s career in the M.I., CE and Professional Audio industries has included product development and marketing management positions at Alesis, Numark, Neumann and Sennheiser. Radin holds a degree from Berklee College of Music and is currently completing an M.B.A. from Loyola Marymount University as a visiting student at Fordham University.

Gruss, Stein, and Radin are all working professional drummers.

“Everything is changing: what is selling, who is buying and how brands connect with customers,” said Ryan Gruss, Founder and CEO, The Loop Loft. “The Loop Loft Services Group will serve as a strategic partner that enables established brands to thrive, regardless of the changes.”

The Loop Loft Services is immediately accepting a limited number of clients. For more information on The Loop Loft Services Group, please visit www.looploftservices.com.

About The Loop Loft

The Loop Loft offers a range of loop collections for drums, percussion, guitar, bass, saxophone, and more. Its productions are recorded using only real musicians, not machines. “We don’t use samplers. We don’t program beats. We just record the best musicians in the world to bring you loops that feel and sound human. The way they should be.” For more information, go to thelooploft.com.