The Loop Loft Bolsters Team With Music Technology Industry Veterans Gregg Stein and Dan Radin

Drum loop developer adds business strategy and go-to-market personnel, both drummers.
(January 15, 2013) – The Loop Loft, developer of the world’s most musical loop collections, announces the expansion of its team to include music technology industry veterans Gregg Stein and Dan Radin. Stein and Radin will provide business strategy and sales and marketing services as part of The Loop Loft team. Stein and The Loop Loft CEO, Ryan Gruss, will attend the The NAMM Show in Anaheim, California, January 24 through 27, 2013, and are accepting appointments for partnership and business development meetings.

Gregg Stein joins The Loop Loft as Chief Strategy Consultant, providing general business-strategy guidance and go-to-market management. Stein’s accomplished career in the M.I. (Musical Instruments) and Consumer Electronics and Technology market spaces has included positions as Vice President, Mass Marketing at The MUSIC Group; Managing Director, ION Audio and Director of Marketing at Numark International; Director of Marketing Communications at Line 6, and Product Marketing and Marketing Communications Manager at Avedis Zildjian Company. Stein also serves as Director of Membership Acquisition at the American Marketing Association, Boston Chapter, and has been an Adjunct Professor at Northeastern University. Stein holds degrees from Berklee College of Music and Harvard University.

Dan Radin comes to The Loop Loft in the role of Public Relations Manager, focusing on global communications. Radin’s career in the M.I., Consumer Electronics and Professional Audio industries has included positions as Product Manager at Alesis, Marketing Copywriter at Numark International and Neumann Product Manager at Sennheiser. Radin holds a degree from Berklee College of Music and is currently pursuing an M.B.A. at Loyola Marymount University. Both Stein and Radin are working drummers in Boston and New York City, respectively.
“The Loop Loft is changing the way people make music,” said Ryan Gruss, Founder and CEO, The Loop Loft.  “Expanding the team to include Gregg and Dan will help us stay laser-focused on developing and producing the best possible quality loop content to inspire and drive music-creation.” 

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About The Loop Loft
Based in Boston, MA, The Loop Loft offers a range of loop collections for drums, percussion, guitar, bass, saxophone, and more. Its productions are recorded using only real musicians, not machines. “We don’t use samplers. We don’t program beats. We just record the best musicians in the world to bring you loops that feel and sound human. The way they should be.” For more information, go to

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